Authors
Kateřina Poledníková, Lukáš Poledník, Jan Matějů, Jitka Větrovcová, Tereza Mináriková
Journal
Nature Conservation Forum
Publishing year
Summary
This publication summarises the development of the ‘Souslik friendly vineyard’ trademark and evaluates the positives and negatives of this tool in relation to the overall protection of this endangered species.
Open publication "Can marketing be used as a means to protect species?" (, PDF)