Wildlife Research and Conservation


Kateřina Poledníková, Lukáš Poledník, Jan Matějů, Jitka Větrovcová, Tereza Mináriková


Nature Conservation Forum

Publishing year


This publication summarises the development of the ‘Souslik friendly vineyard’ trademark and evaluates the positives and negatives of this tool in relation to the overall protection of this endangered species.

Open publication "Can marketing be used as a means to protect species?" (, PDF)